Borderfields reveals 21st Century food trends findings

Balsamic and Rapeseed Oil
Picture of Borderfields HQ
Borderfields HQ

21st Century Kitchen Must-Haves:  Butter? No, rapeseed oil and balsamic vinegar for my artisan bread please!

  • Balsamic vinegar tops the poll for being the most welcome arrival to our kitchen cupboards;
  • Rapeseed oil is the only UK-grown product to make it in the top 10 as Brits look to exotic food offerings from abroad;
  • Findings illustrate a preference for healthy foods in modern UK diet; and
  • Research identifies Top 10 biggest food and drink product trends of the 21st century so far.

Balsamic vinegar has been hailed the number one pantry essential for Brits this century, in a recent independent survey of UK consumers.

Twenty per cent of respondents named the vinegar as their number one kitchen must-have.

Rapeseed oil, flavoured oils, ground coffee and frozen yogurts all proved popular choices and made it into the top ten.

Top 10 kitchen essentials from this century:

  1. Balsamic vinegar
  2. Ground coffee
  3. Herbal teas
  4. Frozen and probiotic yogurts
  5. Flavoured oils
  6. Artisan breads
  7. Rapeseed oils
  8. Superfruits
  9. Humous
  10. Exotic grains and pulses

Source: Toluna research, 1007 respondents

Double Michelin-starred chef Kenny Atkinson, said: “People are trying to emulate the restaurant experience in their own homes bringing the rapeseed oil, balsamic, and breads to their own kitchen tables inspired by the dining out experience.

“Many are looking to try new tastes too – they want to be creative in the kitchen and try out new flavours. That’s why cooking with infused oils has really taken off here over the last few years. People are getting more experimental creating their own marinades, sautées and dressings.”

Ben Guy, managing director at cold pressed rapeseed oil producer Borderfields, the company which conducted the market research, said: “We know that rapeseed oil has a loyal, health conscious following that has really grown over the last decade. We’re seeing more and more people switch from olive oil which has become a bit old hat in recent years.

“We’re currently researching what interesting flavour to introduce to our infusions range as there seems to be a real buzz around new tastes and combinations.”