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Thousands discover rapeseed oil benefits

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Borderfields HQ

Described as ‘the healthier alternative to olive oil’ the popularity of cold pressed rapeseed oil is continuing to soar among British shoppers.

Earlier this month a report published by The Grocer magazine revealed that the rapeseed oil industry is now worth £14.3m and 2014 saw a 43 per cent increase in consumer spend on rapeseed oil compared to the previous year. The report described the oil as ‘becoming increasingly mainstream and a real threat to olive oil’s positioning’.

The report, entitled ‘Liquid Gold’ went on to explain how shoppers are ‘becoming more adventurous and interested in the health benefits of the oils they use and are therefore exploring pastures new’.

With half the saturated fat of olive oil, its Britishness, great taste and versatility, cold pressed rapeseed oil certainly has wide appeal.

The findings of the report come as no surprise to us here at Borderfields. We’re proud of the fact that our oil is now stocked at 2,400 outlets nationwide – a number which is continually growing. Most recently Booths has joined our list of retailers, which includes Sainsbury’s, Tesco, Morrisons, Aldi and Asda.

We’re delighted 2014 has been such a great year for the rapeseed industry. We take our hats are off to our British farmers who are meeting the increased demand and thank our loyal and rapidly growing fan-base. If you’ve already switched to rapeseed oil, you won’t look back and if you haven’t yet given it a try – what are you waiting for?